INDUSTRY:
GRAPHIC DESIGN
CLIENT:
-
YEAR:
2025
SERVICE:
BRANDING DESIGN
QUICKFORM
about.
"Quickform" is a conceptual branding project designed for a fictional sports brand centered on speed, agility, and movement. The logo features a bold, stylized red rabbit running, an animal recognized for its swiftness, capturing the brand’s values of performance and quick response.
The accompanying text is rendered in an italicized sans-serif font, suggesting forward motion and progress, with a blue tone that balances the energetic red, creating visual harmony and brand strength. Designed for a modern athletic audience, Quickform’s visual identity is customized to appeal to runners, athletes, and teams seeking high-performance gear.
challenge.
One of the main challenges in designing the Quickform brand was finding the right balance between energy and professionalism. The rabbit needed to convey speed and agility without looking overly playful or cartoonish, which required refinement of shapes and proportions to ensure it felt dynamic yet sleek. Choosing the right color palette was another challenge. Red conveys urgency and action, but it can easily overwhelm if not tempered. Integrating it with a cool blue helped ground the identity, though it took several iterations to achieve the right look.
