INDUSTRY:
GRAPHIC DESIGN
CLIENT:
-
YEAR:
2025
SERVICE:
BRANDING DESIGN
TRAILMARK
about.
TRAILMARK is an outdoor apparel brand dedicated to the spirit of exploration, simplicity, and connection with nature. Built for hikers and everyday wanderers, TRAILMARK blends rugged functionality with an approachable design. The brand is about durability, comfort, and versatility, making it easy for anyone to step confidently into the outdoors, whether on a mountain trail or a city park path.
challenge.
One of the primary challenges was depicting a hiker using minimal shapes without losing clarity. The figure had to be instantly identifiable, even at small sizes, while also feeling dynamic and purposeful. I iterated through various poses before settling on a walking stance that suggested motion, balance, and confidence. Choosing the right color palette was also key. The earthy green had to feel natural yet bold enough for visibility, while the burnt orange added warmth and contrast.