INDUSTRY:
GRAPHIC DESIGN
CLIENT:
-
YEAR:
2024
SERVICE:
BRANDING DESIGN
SUNDEER CO.
about.
Sundeer Co. is a fictional, eco-conscious brand dedicated to sustainability and conservation. The Sundeer Co. logo features a stylized deer crafted from sharp, clean geometric shapes in warm earthy tones like deep auburn, rich ochre, and soft burnt orange. The design evokes both the strength and grace of the animal, symbolizing balance between wilderness and modern design.
challenge.
One of the biggest hurdles was translating the organic form of a deer. Known for its grace, complexity, and motion into a clean, geometric style that still felt alive. Too much abstraction risked losing the essence of the animal, and too much realism risked clutter. The brand needed to reflect eco-consciousness, but I wanted to avoid overused green/blue palettes common in the sustainability space.
